Thinking Pink in Perth: Apple Growers Kick-off Harvest for WA home-bred and grown Pink Lady Apples at Yagan Square
Supporting WA apple orchardists and fresh new season local produce with BuyWestEatBest
To celebrate the Pink Lady apple harvest season, Pomewest , in collaboration with Buy West Eat Best, hosted a public event at Perth’s Yagan Square on April 29. Pink Lady ambassadors handed out fresh fruit to commuters and students to showcase the quality of Pink Lady apples, originally developed in Western Australia, and to reward those using public transport amid the fuel crisis.
“The initiative aimed to connect regional orchards with urban consumers while promoting healthy snacking habits. It highlighted the importance of supporting local growers during rising production costs and supply chain instability. By choosing WA-grown apples, consumers contributed to the state’s food security and the economic stability of regional orchardists.”
Western Australia is the birthplace of the Pink Lady apple, which thrives in the region's climate and delivers exceptional flavour. Although now grown worldwide, WA remains committed to sustainable practices that ensure maximum quality from orchard to consumer.
Buying new season WA Pink Lady apples is meaningful because
Superior Provenance: The "locally grown" label indicates freshness and quality.
Quality Standards: Growers adhere to a "Quality in Store" guarantee for every apple.
Agricultural Legacy: Choosing these apples supports WA’s agricultural resilience.
Consumers were encouraged to look for the WA label and prioritize local apples in their shopping to support dedicated WA growers.
