Cool to the Core - a new push to keep apples the best
Karlee Reeves, Social Co-ordinator from Newton Orchards, is behind a new marketing push for local apples
Join the Cool To The Core Movement, keep your apples orchard fresh, crunchy, and full of flavour!
Apples are nature's ultimate snack: perfectly packaged as a crisp, flavorful option that comes with no snackgrets!
So, what’s the golden rule for keeping them at their best?
Keep them cool to the core. Refrigeration is a game changer for your apple experience—it locks in that beloved crunch, extends their shelf life, and preserves their nutritional benefits.
Why It Matters: The Bigger Picture
•Support Local Growers: Enjoy apples exactly as growers intended: fresh, crunchy and flavourful.
•Celebrate Local Produce: Savour the world class quality of Australian apples.
• Promote Sustainability: Refrigeration helps reduce food waste.
Karlee Reeve of Newton Orchard at the 2025 Donnybrook Apple Festival
The Cold Hard Facts: Why Apples Love the Fridge
1. Lock in Crispness and Flavour
Apples are over 80% water. Refrigeration preserves their crunch and keeps them juicy.
2. Triple Their Shelf Life
Apples last approximately 7 days at room temperature but up to 3 months in the fridge!
3. Preserve Nutritional Power
Cold storage retains fibre, vitamin C, flavonoids and antioxidants ensuring maximum health benefits.
4. Reduce Food Waste
Refrigeration prevents spoilage, saving money and reducing environmental impact.
5. Maintain Vibrant Colours
Refrigeration slows the oxidation process, preserving that beautiful red, green, or golden hue that makes apples so appealing.
6. Preserve Sweetness and Juiciness
Cool temperatures help preserve natural sugars, ensuring they stay sweet and juicy.
Top Tips for Maximum Freshness
• Use the Crisper Drawer: Keep apples in the fridge’s humidity-controlled section for the best results.
• Don’t wash until ready to eat: Excess moisture causes faster spoilage.
• Keep Away from Other Fruit: Apples emit ethylene gas that can over-ripen other fruits and vice versa.